Culture cannot be algorithmised
AI can write a thousand versions in a second. It still cannot tell which one belongs in São Paulo and which one belongs in Lisbon. That call is the work. wxrks exists to give you more room for it.
Make the machine the assistant
AI is great at problems with one right answer. Culture was never one of those. Most of the industry still treats language like the first kind of problem. We build for the second.
You write first, the machine keeps up
No pre-filled output waiting to be corrected. Context loads, you author, and the machine follows. The first draft is yours, which is the only way a voice survives the trip into another language.
Every decision you make is kept
The term you approved. The register you chose. The line you rewrote because the joke did not travel. All of it comes back on the next job, so your voice sharpens instead of drifting.
Proof for the people who ask why
Someone will question the nuance you fought for. wxrks records who decided what and the reasoning behind it, so your answer is already written when the question lands.
Transcreation, not post-editing
In most of the industry, “human in the loop” means the machine creates and the human fixes. That is a validation cycle wearing a creative job title. wxrks runs the loop the other way round.
Context arrives before you do
Your glossaries, memories, brand preferences and previous decisions are already read by the time you open the segment. The relevant one surfaces where you are writing. You stop searching and stay in flow.
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An extra pair of eyes on meaning
Smells reads intent, not strings. It asks whether another interpretation fits, offers variations, and backs your choice when you are right. It never overwrites you. Your taste stays in control.
Voice you can dial in
Sous-Chef sets tone, formality and audience in real time, down to Argentine Spanish for teenagers in Buenos Aires. Back-translations come with it, so a client can sign off without speaking the language.
The admin stops reaching you
Quotes, job placement, payables and file handling run on rules set once. Hours that went into coordination go back into the work only a person can do.
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The work in context, not in a spreadsheet
We built the machine to scale the soul.
Nine places wxrks takes work off a creative team without taking a single decision.
Context sensitivity
Glossaries, memories, brand preferences and past decisions are read before you reach the segment. The relevant one surfaces on its own.
Smells
A semantic layer that questions interpretation, not spelling. Every alternative comes with a reason attached. Ignoring it costs nothing.
Sous-Chef
Tone, formality and audience set live, down to a city and an age group. Back-translations come with it.
Live preview
Web, app, code and frame-synced subtitles render in place, so length and layout break before launch instead of after.
Change history with reasoning
Every edit carries a semantic explanation. Reviews stop being taste arguments with nothing on the record.
Brand governance
One home for terminology, style and approvals, so twelve markets do not invent twelve voices.
Connectors
Contentful, Zendesk and more. Content moves without anyone zipping a folder.
Automated drudgery
Quotes, job placement and payables run on rules you set once.
Security
Encryption, access controls and infrastructure that survives a client's NDA review.
Integrations
Connect your content to the tools your team uses every day - plus create your own micro-apps using no code integration
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